Think of a "strategy" as a game plan.  What are the strengths and weaknesses of the consumer and the consumer's situation.  What strategy plays to the strengths of the consumer in her/his situation?

What strategy seems comfortable to the consumer? 

Exercise legal rights
  • administrative remedies
  • judicial remedies
Resolve conflicts
  • Communication
  • Mediation/Alternative Dispute Resolution
  • Conciliation
Change behavior
  • Goal setting
  • Behavior change tools
Social Change
  • Direct action/Personal witness
  • Social (collective) action
Symbolic Justice
  • BBB/other "consumer" complaints
  • Media attention

 Notes & Links